Psychology for Life · Book 4
Behavioural Finance for Real Life
By A.N. Archer · Published by Freyja Publishing
Most money advice assumes you will behave sensibly. Decades of behavioural research say otherwise — and that gap between knowing and doing is where money quietly leaks away.
Build Lasting Wealth draws on the Nobel Prize–winning work of Daniel Kahneman, Richard Thaler and Eugene Fama, and on the evidence behind index investing, automatic saving and debt repayment, to explain why sensible people make expensive decisions and what actually changes the pattern.
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About Build Lasting Wealth
The hardest part of building wealth is rarely the maths. It is the mind doing the sums. Most money advice assumes people behave sensibly, but decades of behavioural research show they often don’t, and that gap between knowing and doing is where money quietly leaks away.
Build Lasting Wealth draws on the Nobel Prize–winning work of Daniel Kahneman, Richard Thaler and Eugene Fama, and on the evidence behind index investing, automatic saving and debt repayment, to explain why sensible people make expensive decisions and what actually changes the pattern. It is written for readers who would rather have the evidence than the reassurance.
What you’ll explore
Biases that cost money. Kahneman’s research showed that losses tend to feel more powerful than equivalent gains, which can push people into poor decisions. The book explains the main biases and how to disarm them.
Why boring strategies win. Automatic, unexciting approaches, such as regular saving and low-cost diversified investing, often outperform clever ones over time.
Saving without feeling deprived. Thaler’s behavioural economics showed how defaults and simple structures help people save more with less effort.
Risk and staying the course. Fama’s work on how markets price information underpins the case against trying to outguess the market. The book looks at risk and at the discipline of holding steady.
Debt, insurance and comparison. The decisions people systematically get wrong, and how comparison with others quietly drives overspending.
What money does for wellbeing. Where money improves life, where it stops helping, and how to build resilience for shocks you can’t predict.
The book has thirteen chapters and closes with a 30-day reset: one small, evidence-based action a day, building a financial life that runs on structure rather than willpower.
Who this book is for
Anyone who knows roughly what they should do with money but finds it hard to do consistently, and who wants a calm, evidence-based framework rather than tips or predictions.
At a glance
- Series: Psychology for Life, Book 4 of 20
- Author: A.N. Archer
- Publisher: Freyja Publishing
- Length: about 236 pages
- Formats: Kindle eBook, paperback and hardcover
- Kindle edition included with Kindle Unlimited
This book is educational and is not financial advice. For decisions about your own money, speak with a licensed financial adviser in your country.
If you enjoy this book
Each title in the Psychology for Life series stands on its own. Readers of this book often go on to:
- Achieve What Matters (Book 3)
- What Truly Matters (Book 12)
- The Art of Enough (Book 17)